The Adopted Trademarks represent the recognized quality and reliability of the HDMI Specification and are valuable assets that must be used in a consistent fashion to convey these qualities. These helpful guidelines are available for download.Learn more...
HDMI as a Brand
Protecting the HDMI® Brand
Licensed and proper use of the HDMI® trademarks protects consumers against confusion, frustration, and economic loss. The presence of HDMI® trademarks instills confidence in the users' purchase decision, ensuring a seamless, effortless experience. It prevents consumer dissatisfaction and preserves the reputation and goodwill of the HDMI® trademarks and brand.
The Brand Protection Team is responsible for monitoring the HDMI® trademarks in the marketplace. Our pro-active approach to utilize industry and proprietary tools along with internal intelligence helps to level the playing field, by weeding out bad actors and ensuring we preserve and protect our marks. In addition, we turn to those in the market space, to provide us with executable information for us to continue and foster the ecosystem.
HDMI® Licensing Administrator, Inc. (HDMI LA) is the agent appointed by the HDMI Forum to license Version 2.1b of the HDMI Specification and is the agent appointed by the HDMI Founders to license earlier HDMI Specifications.
USAHDMI® Licensing Administrator, Inc.
550 S. Winchester Blvd,
San Jose, CA 95128, USA
Contact HDMI LA