Keeping It Real: How HDMI LA Protects You from Counterfeits
Let’s face it, nobody likes getting ripped off. Counterfeit HDMI® products are out there, and they look very convincing. But they don’t deliver the performance, safety, or reliability that real HDMI® branded products provide. That’s where HDMI Licensing Administrator, Inc. (HDMI LA) steps in—with vigilance, partnerships, and a commitment to protecting what’s real.
Spotting the Fakes, Protecting the Real
Counterfeit products aren’t just disappointing knockoffs, they can be unsafe, poorly made, and cause serious compatibility and performance issues. At HDMI LA, we take counterfeiting seriously. We work closely with customs authorities around the world to identify and stop these fakes before they reach your hands. HDMI LA spends countless hours training online and in person, teaching the officers how to identify the fakes vs the real HDMI® products.
Think of customs as the gatekeepers. They’re the first line of defense against counterfeit goods entering the marketplace. For over a decade, HDMI LA has partnered with customs agencies across the globe to enforce intellectual property rights and uphold the quality that the HDMI® brand represents. Ensuring that HDMI® products, including set-top boxes, DTV, laptops and HDMI cables, are genuine is paramount to maintaining the integrity of the HDMI® ecosystem.
What We’re Protecting
HDMI® technology is known for its high-performance, and dependable-quality connections for everything from TVs to gaming systems. But the HDMI® logo isn’t just about technology, it’s a symbol of trust. HDMI® Licensed Products meet strict standards for quality, compatibility, and reliability. When you buy a genuine HDMI® product, you’re buying peace of mind.
Our licensing program ensures that only Licensed manufacturers and authorized resellers can use the HDMI® trademarks, helping you avoid the frustration and risks of counterfeit goods.
A Global Effort with Trusted Partners
We want to extend our sincere appreciation to customs agencies and enforcement partners who help protect the HDMI® brand and consumers everywhere:
1. IPE Branch, Regulations and Rulings, Office of Trade CBP – Washington, D.C.
2. Hong Kong (China) Customs – Shenzhen Shekou
3. Taiwan IP Police – The Intellectual Property Rights Investigation Corps, Criminal Investigation Bureau, National Police Agency, Ministry of the Interior
These agencies have played a critical role in identifying and intercepting counterfeit HDMI® products, helping to maintain a safer, more reliable global marketplace.
Our Commitment to You
At HDMI LA, we remain dedicated to protecting consumers, licensees, and the integrity of the HDMI® brand. Through close cooperation with the Customs Authorities and ongoing enforcement actions, we’re fighting counterfeits at the border and beyond—so you can always be confident in the HDMI® products you choose.
Brand Value
The value of the HDMI® brand lies in its strong global recognition, the trust it engenders in consumers, its dominant position, its role in driving market growth, and its continuous evolution to support the latest technological advancements. Its influence and pervasiveness in the consumer electronics landscape undoubtedly make it a brand of immense value.
About Us
HDMI® Licensing Administrator, Inc. (HDMI LA) is the agent appointed by the HDMI Forum to license Version 2.2 of the HDMI Specification and by the HDMI Founders to license earlier HDMI Specifications. Learn more at www.HDMI.org
- Valerie Robbins
- July 16 2025
